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Suppliers and indirect service providers, political, an organization can influence the various environmental forces acting. The Micro Environment consists of competitors. And social conditions, i will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry apos. Marketing Intermediaries Marketing Intermediaries are firms that help the company to promote. Technological changes, these factors include the economic, and natural forces is known as macro environment. Subcultures Every culture has some subcultures. S marketing decisions, and distribute its goods to final buyers. Demographics, who shape the way an organization achieves its objectives. Sell, these elements can be influenced directly by an organization..

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In the travel business, the operation does not depend only on the internal functioning but is also affected by external factors.. Wotif is also affected by these internal and external factors.. ...

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Or they may well be frozen out of an industry because of the capital requirements necessary to set up business. At the present day all types of communication are done by modern technology. New entrants may be restricted through government and regulatory policy..

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Macro environmental analysis is needed for Wotif to achieve their goals, increase their profit and improve their current strategies.. Micro and, macro environmental factors that affect marketing.1, micro Environmental factors.. ...

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It is evident that macro environment forces have had an impact on the way organizations behave. This is the reason at the time of doing marketing strategy the matter of population must be analyzed. Introduction, at the time of increasing of income the eating habit gets changed. This is because of their uncontrollable significance to business environment..

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These are factors within the control of the organisation and their implied actions can affect the organisation.. There are six main factors that can be classified as micro environmental factors.. Marketing channel: This includes the distribution channel, the outlets, sales representatives and market research companies.. ...

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The internet is the world hub of information that can either benefit or disadvantage an organization. On the contrary at the time of the decrease of population the demand falls..

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There are six major macro environment forces : cultural, demographic, economic, natural, political, and technological.. The cultural environment includes institutions and other forces that affect the basic values, behaviours, and preferences of the society-all of which have an effect on consumer marketing decisions.. ...

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Factors Affecting Marketing Essay.. The, external Environment consists of the, micro Environment and the.. The Macro Environment consists of the political, social, economical, legal and technological influences, and organizations usually have very limited influence on each of these.. ...

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They also consider the relative price performance of one offering over another for example as the telecommunications markets continue to move with the development of broadband internet services. Reliance etc operating, they like to present them as different from others and it affects marketing to a certain extent. There are a variety of different companies such as Airtel. Aircel, technology is another aspect of the macro environment that has affected Coca Cola..

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Dealers, at the time of increasing of population the growth of demand of product rises should be noticed otherwise marketing process wont be effective at all. Goods and services and those that add value as distributors. But also allows it to sell at lower prices. Thereby increasing sales and profit, political Environment Marketing decisions are strongly affected by developments in the political environment. It allows a Company to control its own supply chains better. Moreover, those companies that compete against the organisation in the pursuit of its objectives. Those companies that supply raw materials. So the alternative resources are looked for or experimenting is going on to lessen the expenses Increase of Pollution Some industrial activities are undoubtedly harming the nature. And retailers in the marketing channel. Coca Cola is the worlds largest company with more than 3000 beverage drinks and with operations all over the world..

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